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Tourism Businesses Can Cash in on Hottest Trend

Waterloo NY, The Holiday Inn in Waterloo will host a don’t-miss opportunity for tourism-relatedbusinesses to learn packaging from a nationally recognized expert in the field. Joe Venuto, TheOpportunity Guy will be giving a seminar and workshop for Finger Lakes businesses on April 12 and 13.The first day, April 12, will be his seminar, The Secrets of Packaging Success. Venuto will teach attendees how to get develop, price and select elements for all-inclusive vacation packages which arethe hottest trend in tourism right now. He will go into everything, from the consumers’ mindset to helpexplain what they are looking for, to how to market these packages online and through the packagingpartners’ businesses. Attendees will be able to immediately transfer the packaging secrets to theirbusinesses to generate results. A continental breakfast, catered lunch and wine tasting by AmericanaVineyards are included in the $39 price.The Opportunity Guy workshop will be the following day, April 13. This morning-long workshop, “The Artof the Deal,” will provide in depth training into trends and tools needed to create compelling travelpackages. Attendees will then break into groups and create actual packages that will be ready to take tomarket at the end of the session, including complimentary place on fingerlakes.org, the Finger Lakes region largest, most visited website, and fingerlakescentral.com, Seneca County’s tourism website. This workshop is free to anyone who attends the April 12th seminar, or had attended the Opportunity Guy seminar in January in Bath. A continental breakfast is included. The Opportunity Guy is being brought to The Holiday Inn by the Finger Lakes Tourism Alliance, in conjunction locally with the Seneca County Chamber of Commerce, Americana Vineyards, The Holiday Inn Waterloo, and regional partnership with Cayuga County Office of Tourism, Steuben County Conference and Visitors Bureau, Watkins Glen Chamber of Commerce, and the Yates County Chamber of Commerce. Reservations for this event must be made by April 5th, through Michelle Radcliffe of the Finger Lakes Tourism Alliance at 315.536.7488, or by email to info@fingerlakes.org. Be sure to indicate you’re from Seneca County. For more information call the Finger Lakes Tourism Alliance at315.536.7488 or the Seneca County Chamber of Commerce at 315.568.2906.

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