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Seneca County Travel and Tourism Guide Released

The Seneca County Chamber of Commerce released itsofficial 2014 Seneca County Travel and Tourism Guide today. Making its debutat the annual brochure exchange that the Finger Lakes Tourism Alliance hostsat Waterloo Premium Outlets, the guide was introduced to nearly 100 regionalbusinesses from across the Finger Lakes.The theme of this year’s guide is Dockside, Countryside andCurbside-promoting the beauty and diversity that the landscapes andcommunities of Seneca County as well as Cayuga and Seneca lakes have tooffer being centralized in the region. The guide’s cover boasts a brightmontage of area imagery, with bursts of color promoting lake and wateractivities, rural landscapes and agritourism. Also included on the cover area bride and groom, promoting both hospitality and the growing trend ofwinery, and vineyard-based events and destination weddings within theregion.Brand new to the 2014 guide is a 3D custom-illustrated map insert that isincluded as a full-size, pull-out poster. The piece features custom drawingsthat accompany educational facts and editorial snippets primarily for SenecaCounty and its communities’ attractions. Included on the map is alsorepresentation and references for New York State and the Finger Lakes Regionto aide travelers with a better understanding of geographic orientationwhile visiting the area.The county travel guide is one of the largest projects that the Chambercompletes on an annual basis. Part of its tourism marketing strategic plans,it was originally re-designed in 2012 to represent a chapter-like book withnewly defined categories that better-fit area attractions. In 2013, theguide featured an updated imagery and photography collection to accompanythe newly created chapter designs with custom montages for each section. The2014 edition now meets the demand for the updated design, navigation ease,but also an overhauled area map and travel tool. “We’re very proud of thisyear’s piece,” said Miranda Polmanteer, Director of Communications andTourism Promotion for the Chamber. “It closes out the final portion of whathas been a three-year overhauled process,” she added.”We’re here to both tell the story of what our area has to offer, but alsoto help our visitors make the most out of their time while they are here inthe Finger Lakes,” Polmanteer said. We’re all in this together- so if we canhelp these folks navigate around our towns and villages, each of ourcounties and communities will end up benefitting.”The 2014 guide was designed by Clark CSM Marketing Communications ofPittsford. The custom map was designed and illustrated by Michael Karpovageof Mapformation, LLC, who also produced custom pieces for the Village ofWaterloo and Seneca White Deer and the Seneca Army Depot. The guide featuresphotography that was collected by various local professional photographersincluding Daniel Bell, Craig Griffin, Carrie Smalser, Dave Duprey, KristianReynolds, Peter Blackwood and Spencer Tulis.To access a digital version of the map and travel guide, please visitwww.fingerlakescentral.com. To request copies of the guide, please contactthe Seneca County Chamber of Commerce at (315) 568-2906 or by emailinginfo@senecachamber.org.

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