When NASCAR’s top series visits Watkins Glen this summer, the race will have a new sponsor: “I Love New York,” the state’s tourism brand.
Gov. Andrew Cuomo announced the sponsorship Friday. The Monster Energy NASCAR Cup Series formerly known as the Cheez-It 355 will now be named the I Love New York 355.
The 90-lap race is scheduled for Sunday, Aug. 6 at Watkins Glen International.
“A world-class attraction located in the heart of New York, the Glen’s partnership with I Love New York will help attract more visitors to the Empire State than ever before while shining a spotlight on all that the Southern Tier has to offer,” Cuomo said in a statement.