When race fans attend the I Love New York 355 at Watkins Glen in August, they’ll be greeted with multiple billboards and signage promoting the state’s tourism brand.
The signs are part of a $463,500 agreement between the state and Watkins Glen International that’s highlighted by the state’s sponsorship of the Monster Energy NASCAR Cup Series race at the track. The race had corporate sponsorships in the past, including Budweiser and, most recently, Cheez-It.
Details provided by Empire State Development, which oversees the I Love New York tourism brand, reveal most of what the state is getting in return for its investment.
Throughout the racing season at Watkins Glen International, there will be multiple trackside I Love New York billboards in positions that can be seen on television. Additional billboards will be placed on grandstands and a pedestrian bridge at the track. A logo will be displayed on the track in turn one.