On average, about 4,000 people will stop at the Yates County Chamber of Commerce during the tourism season to see what the area has to offer.
“These are not quick visits. They sit and really ask some great questions about the area,” Julie Coleman said during Monday’s Yates County Legislature meeting. “It’s all about telling our story — the Yates County story. It’s one thing to have that information. It’s another to communicate that information effectively.”
Coleman, who was named the Chamber’s interim director in May following the sudden death of Mike Linehan, the Chamber’s longtime president and CEO, gave the Legislature an overview of the Chamber and local tourism during a presentation. She is a Penn Yan Academy graduate who previously served in various capacities professionally, including work for non-profit, for-profit and municipal entities including the city of Geneva.