A father and son duo, Lance and Matthew McFetridge, are making their love of the Finger Lakes, of the wines produced there, and their connections to the Far East a new business opportunity.
Working with local wineries, Keuka Spring, McGregor Vineyard, Fox Run, Boundary Breaks, and Red Newt Cellars, the McFetridges are making sure the region is represented in the rapidly expanding wine market in China.
“We’re working exclusively with an importer in Shanghai that is owned and run by a close friend, Kelvin Fu, who is a Keuka College bachelor’s and master’s degree graduate,” says Matt. “Kelvin fell in love with the region when he was a student and decided to explore this further. We’re working together to distribute the wines back in Shanghai, and to a few places in the Southwest of China, specifically Kunming, in Yunnan Province where Keuka College has a partner university. He’s from that city and has some close contacts there.”
Matt has been in Shanghai now for a year and a half where he was helping another wine importer do on-trade distribution. “We’re in talks with some famous 5-star hotels and with some independent restaurants. Finger Lakes wines will be relatively new to the country. We’re talking with a couple more area wineries that are interested in exploring China, too,” he adds.