»

INSIDE THE FLX: Montreuil dissects ‘Weather Hype’ & new NWS warning system (podcast)

How big a deal is weather hype in the world of forecasting?

Well for anyone who has seen or experienced those over-hyped forecasts, it can be a challenge. It interferes with plans, creates unneessary worry, and all the while — does so for the gain of clicks, traffic, or recognition.

For forecasters like FLX Weather Founder and Meteorologist Drew Montreuil combating against ‘weather hype’ has become a professional mission. It fuels the business venture he started over a decade ago, which has grown into one of the largest, most-trusted sources for forecasting in the region.

On Friday, Montreuil was in-studio talking about forecasting, the challenges around it, weather hype, and even some changes to the National Weather Service warning system.

.

Also on FingerLakes1.com