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Cheribundi lands bowl game title

If you’re a college football fan, there’s a newly named bowl game on this season’s slate with a decidedly Geneva flare.

The Cheribundi Tart Cherry Boca Raton Bowl might not have the tradition of the Rose or Sugar bowls, but it’s right there in the lineup along with them, capping what has been a banner 2017 for the local company.

After a successful move from the Technology Farm off Pre-Emption Road to the former Tops building off Route 14A, Cheribundi, the Geneva-based producer of tart cherry juices brought an Olympic gold medalist — gymnast Aly Raisman — on as a brand ambassador earlier this year.

The company is now finishing the year on a high note with two big announcements.

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