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Geneva gamers score big with ‘Bow to Blood’

For Matthew Hoesterey, video gaming was always more than a hobby. It was a family business.

“My father was in vending when I was very young,” he said. “I was always around video games, it was always something that I wanted to do.”

Hoesterey’s father ran the Geneva-based gaming company Seneca Music and Vending, which catered to casinos and bars, servicing billiards tables and electronic machines. The experience, as he put it, left a mark.

“I remember a moment when I said to my Dad, I sat there and played games and said, ‘I want to do what you do.’ And he said, ‘No you don’t,’” he said. “So I decided I’d make them.”

Now the Geneva High School graduate has achieved his childhood dream: Releasing a video game through the studio he co-founded.

“Bow to Blood” is a virtual-reality game that provides a fantastical setting for players to explore a make-believe world. It was picked up by PlayStation and released with positive reviews just two months ago.

Hoesterey’s studio Tribetoy, which is located on the West Coast, will need to sell 40,000 units of the game, Hoesterey told Reddit, “before we earn any money towards the next project.”

Despite the hurdles, the outcome for the 10-year-old studio is significant, publishing its first game with Sony, which provided partial funding for the project in 2017.

Now, as the studio promotes and sells the game, Hoesterey said how “we’re not 100 percent sure yet what’s next,” but he is confident in the direction of the company.

While Tribetoy’s staff is small, with only five employees, one of the company’s artists shares a hometown connection with the co-founder.

Bryan Gillotte, a 3D artist who assisted in developing the game’s concept art, attended the same high school as Hoesterey, although they never met until after they had both moved to the West Coast.

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