Finger Lakes Tourism Alliance marks 100th anniversary

The Finger Lakes Tourism Alliance, the longest-standing regional destination marketing organization in the United States, announces that Saturday, May 4, the not-for-profit will celebrate its 100th anniversary while honoring the organization’s past, present, and future in addition to connecting with the Finger Lakes regional community.

“For a century, the Finger Lakes Tourism Alliance has been committed to growing tourism in the region,” said Cynthia Kimble, President of the Finger Lakes Tourism Alliance. “At the time the FLTA was founded, tourism was a burgeoning industry and, now, we have a $3 billion industry supporting over 58,000 jobs in the region, with the numbers growing year over year. As the oldest regional destination marketing organization in the country, we are so pleased to celebrate this historic milestone.”

The milestone celebration presented by CK Cellars will be held from 5 to 11 p.m. Saturday, May 4 at the Ramada Plaza by Wyndham Geneva Lakefront Resort situated at the north end of Seneca Lake in Geneva. Tickets are on sale now for $47.Please visit flta100.com, the FLTA office in Penn Yan or the front desk of the Ramada to purchase. Tickets will not be sold at the door.

CK Cellars is the presenting sponsor and the parent company of Torrey Ridge Winery, Earle Estates Meadery, WortHog Cidery, CuKi Fine Wines, and Rooster Hill Vineyards. Learn more about the CK Cellars portfolio at ckcellars.com.

“The Finger Lakes Tourism Alliance is one of the premier destination marketing organizations and we couldn’t be more excited to be an integral part of this historic celebration,” adds Stephanie King, Principal, CK Cellars.

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