The Fingerlakes Beard Bros have a simple philosophy: Provide the best products – for guys in the Finger Lakes to make the most of their beards.
Dustin Bovard and William Hanvey set out on this journey a relatively short time ago.
The duo have navigated an emerging marketplace that’s dominated by some big brands. Their products are already available in select retail environments – but most of their sales come online at this point.
Bovard said the reception from the community has been incredible thus far. “It’s been really overwhelming – in a good way,” Bovard explained during a chat inside the FingerLakes1.com Studio. “The community – friends, family, acquaintances, and even strangers – are buying into our products because they’re affordable and high-quality.”
Hanvey admitted that is likely the ‘formula’ for success. “There are a lot of products out there that you can’t even identify all the things inside it,” he explained. “That’s not the case with ours. They’re natural.”
As the two pointed out during their discussion in-studio – so much of their efforts have been constrained to staying focused on removing stigma around beards and facial hair. “It’s about making the beard manageable in a professional environment. We’re seeing the stigma go away, but this is our way of helping that effort locally,” explained Bovard.