City of Geneva awards money for business startups, expansions

Eight businesses are sharing in $168,000 in grants under the city’s Microenterprise Assistance Program.

The grants are being given to both startups and businesses planning to expand. In all, 15 jobs will be created.

Among the startup winners is the Waste Not Shop, owned by Marilla Gonzalez, which is getting $25,000 to open what is being called a low-waste health food store on Exchange Street.

Gonzalez, who lives in Geneva, is known to many in the region as a member of the The Lipker sisters. She previously worked at the health food store Mother Earth Natural foods, which closed in 2018 with the retirement of owner Cindy Bowen.

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