It’s opening weekend for the much anticipated Macy’s Backstage at Eastview Mall. On Saturday, Aug. 10, the outlet concept will open inside the Macy’s. It’s another way to shop with a store-within-a-store experience.
The new store will have about 14,000 square feet of dedicated retail space and will be housed on the second level inside Macy’s. The grand opening on Saturday will be celebrated with giveaways for the first 100 customers and special events throughout the day.
Macy’s has expanded its discount business to 165 locations within Macy’s stores. One of Macy’s 2019 strategic initiatives is to expand Backstage to 50 additional Macy’s stores.