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New name, merchandise for Peebles stores in Geneva, Penn Yan

Come early next year, you won’t be able to shop at Peebles in Geneva, Newark and Penn Yan.

The locations are not closing, but they are being converted by Houston-based Stage Stores to Gordmans, part of a long-term strategy to convert hundreds of its stores nationwide to the new name by the middle of 2020.

Stage Stores spokesperson Blakeley Graham said the Peebles locations in Geneva, Newark and Penn Yan will be converted into Gordmans stores in early 2020.

Peebles and Gordmans are part of the “Stage community of stores,” she said.

“Stage has been converting a number of its Peebles stores because consumers are responding positively to Gordmans’ off-price offerings,” she said.

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