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Go Online to Help a Local ‘Angel’ in Need

J. C. Penney Company and The Salvation Army have joined forces this 
Christmas season to give joy to even more people in need through a 
grand-scale online Angel Giving Tree program.

Up to December 14, customers can adopt needy children and seniors and shop 
online for Christmas gifts for them at www.jcp.com/angel.

The new online Angel Giving Tree program builds on the legacy of The 
Salvation Army’s Angel Tree program, where people would pick up the name of 
someone in need and buy a gift for him or her.

The online Angel Giving Tree program allows customers to adopt an Angel at 
jcp.com/angel and conveniently shop for them online at jcp.com, in JCPenney 
stores or at any location they choose. In a few easy steps, customers can 
visit the site to request an Angel by location, age range and gender. An 
Angel who matches the criteria will be e-mailed to the customer along with a 
list of needed items. The confirmation e-mail will also include a link to 
view drop-off locations in the customer’s area and ship-to addresses for 
online orders.

In collaboration with FedEx Ground, Angel Giving Tree gifts purchased 
through jcp.com can be shipped free of charge to any one of the 1,200 
Salvation Army collection centers nationwide – putting the entire selection, 
shopping and delivery process at the customer’s fingertips.

”We appreciate this opportunity to inspire the American public to make a 
better Christmas for the millions of children and seniors living in 
poverty,” said Major George Hood, national community relations and 
development secretary for The Salvation Army. One small gift can bring joy 
to a Salvation Army Angel this Christmas.”

”In a year when so many need help, the new online Angel Giving Tree program 
will extend our reach and make it easier for our customers and Associates to 
give back this holiday season,” said Mike Boylson, executive vice president 
and chief marketing officer for JCPenney. “By leveraging the strength of 
jcp.com, we are helping to modernize an American tradition – the Angel Tree 
program – and creating an innovative way to help families in need in our 
communities across the nation. Launching this program with The Salvation 
Army allows us to elevate our support for a cause that is extremely 
important to our customers and Associates, underscoring our focus on the 
’Joy of Giving’ this holiday season.”



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