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Cayuga Wine Trail names new executive director

“A blink of an eye is what it feels like,” says Cathy Millspaugh as my career ends as the Executive Director of the Cayuga Lake Wine Trail (CLWT), located in the heart of the Finger Lakes. It’s been a thrill of a ride for almost 14 years being involved in so many projects and encountering so many people within the wine industry, tourism business and in political life. Over the years these people have become dear friends. One thing for sure, the job has never been boring and the days fly by. You may have a plan on what your day will be like at the start and all of sudden it all changes. For me it has become a lifestyle. People have asked what’s next. I’m not sure at this point, but with the way the Finger Lakes is taking off, the next chapter of my life will be just as exciting.”I am truly proud to announce my successor, Cassandra Harrington who will be taking my position officially starting on January 1st. “Having grown up in the Finger Lakes and always working within an extension of the industry,” states Cassandra Harrington, “It’s both an honor and a pleasure to step in as the newly appointed Executive Director for the Cayuga Lake Wine Trail (CLWT). It’s as if life has come full circle. I entered the workforce at 14 years old, serving on the Knapp Winery team for six years, and now I return to my roots with my office located above the Knapp tasting room.”Since then, Cassandra has worked with the Peterson family at Swedish Hill and Goose Watch, and most recently at one of the area’s newest-Toro Run Winery as the event coordinator. Her experience in marketing and event planning comes mostly from her previous role as membership development manager at the Seneca County Chamber of Commerce. While at the chamber, Harrington helped manage nonprofit fundraisers like golf tournaments and annual dinner meetings. She was also on the management team for a more well-known event-Finger Lakes Cork and Fork, which showcases many of the local wineries. In essence, she has already worked with many of the CLWT members in one way or another.”For the coming year”, says Harrington, “I plan to build on the preexisting marketing efforts by focusing my energy on social media and deal websites such as Groupon and LivingSocial. I hope to work with wineries and associate members to offer creative package deals appealing to both tourists and those of you looking for an effortless stay-cation, because after enduring the holiday season, we all deserve it!”

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