Now, that Farmer’s Market season has ended, it is time to learn to buy smart at the grocery store. Seneca County Cornell Cooperative Extension (CCE) and the Big M in Ovid are planning another Cooking Matters at the Store event for Wednesday October 21st. Shoppers will be able to sign up for the tour starting at 10 am by contacting the Seneca County CCE office at 315-539-9251 or email firstname.lastname@example.org. Please register to reserve your space and allow for planning of enough materials.Tours will be led by CCE’s Nutrition Educator, Sara Schrader, and Cornell Dietetic Intern, Ariana Haidari. The focus of the tours is to increase consumer awareness about buying fruits and vegetables on a budget, comparing unit prices to find bargains, reading and comparing food labels to find the healthiest option, and identifying whole grains. Each person who completes the tours receives ten dollars’ worth of healthy, affordable groceries. The October tour is made possible with the overwhelming support from Big M’s Owner, David Jensen and staff.Cooking Matters at the Store is a hands-on education event to increase consumer awareness about buying fruits and vegetables on a budget. The program, Cooking Matters, originated from the organization Share Our Strength, which advocates for child hunger awareness. Families on a tight budget report that the cost of healthy groceries is their biggest barrier to making healthy meals at home. Food skills, like smart shopping, can help overcome that barrier. Cooking Matters at the Store is a free program of the No Kid Hungry campaign that empowers families to stretch their food budget so their children get healthy meals at home. Cooking Matters at the Store is based on 20 years of experience servicing low-income families across the country. Anyone is eligible to sign up for this event by contacting Seneca County Cornell Cooperative Extension.For nearly 100 years, Seneca County Cornell Cooperative Extension has served the people of the County, putting to practical use the scholarship and research of Cornell University and the national land grant system in the areas of ag-riculture and food systems sustainability; families, nutrition, health and safety (human ecology); youth development (4-H); environmental and natural resource enhancement; and community and economic vitality. The office is located at 308 Main Street Shop Centre in Waterloo. For more information on this and other programs, please call the office at 315-539-9251 or e-mail email@example.com.