Under the joint Business of the Month Program between the Geneva Business Improvement District and the Geneva Area Chamber of Commerce Chamber, the Geneva BID has named Area Records as November’s honoree. Area Records and Music has been in business in downtown Geneva since 1977. Mikel George has owned the business since that time, building it from the ground up. He employs two other full time staff, Jeff “Keith” Helstrom and Jeff Melito, and all come with particular talents and areas of interest. In 1977 Mikel opened the business in the One Franklin Square building, but by 1984 his retail music merchandise store had grown to the point of expansion. In November of 1984 Mikel purchased and renovated the current Area Records and Music location. The business started out as a retail store for recorded music and as interest grew the store started to incorporate instruments and other musical aspects.“I woke up one morning and said ‘Hey, I want to have a music store’,” said George, “then every morning after that I woke up saying ‘Now what do I name the store?’” and so Area Records and Music was born. George noted that he has always enjoyed music. He was in a band in high school and had worked in a music store prior to venturing out and opening his own. With a lengthy history of 44 years in the retail music industry, George doesn’t feel like he is going anywhere soon. “It’s been a fun ride and that makes it easy to get up and come to work in the morning!” said George. The store has been around for a number of years and George notes his efforts to make his customers happy and staying current and on top of his game as support for his store’s longevity. “In a city that is always welcoming new businesses there are a number of places such as Area Records and Music that have laid their groundwork early on”, noted Amanda Airth of the Business Improvement District. “That just proves that finding your niche in this area can be an incredibly rewarding experience.”Area Records and Music is located at 74 Seneca Street in downtown Geneva. The store sells recorded music, instruments and accepts special orders. They also provide music lessons and stock a number of musical accessories. Store hours are 10:00 AM to 6:00 PM Monday through Thursday, 10:00 AM to 7:00 PM on Friday, and 10:00 AM to 5:00 PM on Saturday. Be on the lookout for extended Holiday hours and specials, and check them out on Facebook. Congratulations to Area Records and Music, as well as Mikel and his crew! The offices for the Geneva Business Improvement District and the Geneva Area Chamber of Commerce are located within the historic One Franklin Square building in downtown Geneva. The Business of the Month Program is one of the key promotional efforts offered by the two organizations to provide exposure and awareness for Chamber members and local businesses within the BID district. The Chamber and the BID operate under a shared services arrangement that allows for the two offices to partner on programs and projects to better utilize the strengths and talents that each office provides, and to maximize the results for the members and partners of each within the city of Geneva and its surrounding area.