An iconic Rochester brand name is a page in history. Nothnagle Realtors is now Howard Hanna Real Estate Services.
The branding change takes place Tuesday as all Nothnagle offices and signage will become Howard Hanna. In addition, RealtyUSA is also becoming Howard Hanna. The Pittsburgh-based realty firm acquired Nothnagle and Realty USA two years ago.
The decision to combine the three companies under one branding umbrella means that the Howard Hanna name will be on 101 offices across New York state with more than 3,000 agents representing the brand. In an exclusive interview with the Democrat and Chronicle, Howard Hanna President Howard "Hoby" Hanna IV and former Nothnagle President Armand D'Alfonso — now president of Howard Hanna New York — discussed the move and what it means for consumers in the greater Rochester region.
Democrat & Chronicle: