After Mathew Wild added pizza and chicken wings to the menu of his family’s Genesee Center frozen yogurt shop, Wildforyogurt, his business quadrupled.
That’s when he knew Wildforyogurt had to change.
Almost two years later, that change is complete: Wild’s Eats & Sweets, now located down the hall of Genesee Center toward the corner of South and Genesee streets. The new restaurant is 2,700 square feet to the yogurt shop’s 1,200, and includes two sit-down dining areas, one with a door so it can host private parties. Its grand opening is Wednesday, Nov. 1.
Wild said that Wild’s Eats & Sweets will continue serving frozen yogurt, pizza and wings, while adding pulled pork sandwiches and deep-fried pizza bites made with a custom smoker and fryer on site. It’ll also serve hard ice cream, smoothies and milkshakes and other desserts, draught and bottled beer, wine and wine slushies. Also possible are wraps, soup and salad bars, and more, he said.