It seems that Christmas-themed merchandise and decorations are finding their way into the stores earlier and earlier each year.
Ted Potrikus, the president and CEO of the Retail Council of New York State, called this phenomenon the “Christmas creep” during a panel discussion at the monthly Wednesday Morning Roundtable about holiday shopping and retail at the Hilton Garden Inn.
Potrikus said one comment he frequently hears around this time of year is, “Christmas seems to be starting awfully early this year.”
“The Christmas creep keeps moving up,” he said.
Traditionally, the first day of holiday shopping in the United States is the day after Thanksgiving — Black Friday. However, over the years, stores have begun advertising for holiday sales earlier and earlier.