$87K worth of ‘I Love NY’ signs scrapped over shade of blue

A batch of the “I Love NY” tourism signs that went up along the NYS Thruway were actually removed and re-printed because they were in a shade of blue that made them too difficult to read in the daytime.

This was happening at the same time the state was receiving warnings from the federal government that the signs, regardless of color, were illegal because they were too distracting.

NYS taxpayers spent nearly $8.2 million on the roughly 500 signs that currently line highways across the State. Governor Andrew Cuomo says the signs have increased tourism but the Federal Highway Traffic Safety Administration has said from the start, they do not conform to federal standards and are too distracting.

Just last week, the federal government pulled $14M in highway funding from New York State because of the issue. The money will be restored if the signs come down by the end of summer. Our news partner, News10NBC has now learned one of the early batches put up in 2016 along the Thruway was even more distracting than what you see today.

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