Rochester/Finger Lakes Craft Beverage Trail up and running

The new Rochester/Finger Lakes Craft Beverage Trail is open for visitors.

The trail is a new partnership between the Finger Lakes Visitors Connection, Ontario County’s official tourism promotion agency, and the Rochester Craft Beverage Trail.

The marketing partnership connects breweries, brew pubs, distilleries, wineries and hard cideries of Rochester, Ontario County and parts of Wayne County.

State legislation was sponsored by State Sen. Rich Funke, R-55 of Fairport, and Assembly Majority Leader Joseph Morelle, D-136 of Irondequoit, allowing for signage to support the trail.

The Canandaigua Lake Wine Trail is also part of the Rochester/Finger Lakes Craft Beverage Trail.

“Tying the identity of the trail to Rochester and the Finger Lakes Region leveraged our marketing ability on both sides and expands the presence of all these entities,” said Valerie Knoblauch, president of the Finger Lakes Visitors Connection. “This trail will build awareness of this burgeoning sector of culinary tourism and lets visitors know that they can take the trail and have a unique experience.

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