Generations Bank announces Michael Reed as Vice President

Generations Bank announces the hiring of Michael Reed as Vice President – Marketing Director. Reed is responsible for directing marketing strategies and execution to support Generations’ goals across all of its business units. In addition, he plays a central role in many of the Bank’s community engagement and
charitable programs.

“Mike’s Experience fits well with the direction we are charting for the future of Generations Bank” said Menzo Case, President and CEO. Reed brings over 20 years of marketing experience to his role and will be located at the Bank’s headquarters in Seneca Falls.

About Generations Bank

Generations Bank has partnered with businesses and residents in the Northern Finger Lakes
region since its founding in 1870, while maintaining a strong commitment to each and every
community in which it operates. The bank is headquartered in Seneca Falls and serves
customers from nine retail locations in Seneca Falls, Auburn, Waterloo, Geneva, Union
Springs, Phelps and Farmington. Generations was named to CNY Business Journal’s Best
Places to Work in 2015, 2016 and 2017.

In addition to traditional business and consumer deposit services, Generations Bank focuses
on residential mortgages, as well as manufactured home, automobile, home equity,
commercial, non-residential real estate and construction loans. The organization also serves
the broader needs of the Finger Lakes area through its insurance business, Generations
Agency and financial planning and brokerage services offered by Generations Investment
Services. For more information, visit MyGenBank.com