New outdoor store comes to downtown Canandaigua

Zach Hallatt spent the last decade in the business of retail buying and selling outdoor gear and equipment. The career took Hallatt all over the country, including to Denver — where business, and outdoor sports, are booming.

The best in bikes, skis and skates fits Hallatt’s style because that’s how he likes to spend his time off the clock. Now, the Spencerport resident is back home in the Rochester and Finger Lakes area to launch the next phase of his career.

On Saturday, Hallatt and business partner Terry Pavlick will open FULLSEND Ski and Outdoor at 183 S. Main St. While Denver is hopping with people in outdoor sports, Hallatt said, so is the Finger Lakes — where he sees supply doesn’t match demand when it comes to outdoor gear and varieties of products.

FULLSEND Ski and Outdoor will sell clothing and equipment for “ski, wake and skate.” How about a Neversummer Rooster Wakeboard or a Switchblade 40 Mountain Blue Fade freeride board? Or a Scott Spark or Scott Genius bike?

“We want to have what’s trending, the best of the best,” said Hallatt. “If you can’t find what you want, we can try to find it for you.”

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