Penn Yan celebrates Third Thursdays

This week, downtown Penn Yan will host their third “Third Thursday” evening hours party, with participating shops staying open until 8 p.m. The monthly celebration of the excitement building in the renewed downtown of Penn Yan is the brainchild of Yates County Chamber of Commerce CEO Jessica Bacher and Finger Lakes Economic Development Center CEO Steve Griffin. Started in May, Third Thursdays have already proven popular with visitors and locals alike.

“Our goal is to do this year ’round,” says Bacher. “There’s a lot of buzz about Main Street and all of downtown right now, and we want to capture that excitement to attract people here to meet, shop, and socialize.” Over a dozen establishments are staying open and hosting special guests for the enjoyment of downtown shoppers.

Local author Aileen Easterbrook will be autographing “W is for Waterfall: An Alphabet of the Finger Lakes” during Penn Yan’s Third Thursday, July 19 from 5 to 7 p.m. at Longs’ Cards & Books. Refreshments and baked goods will be served, and there will be coloring pages and stickers for kids. For more information, contact Long’s at 315-536-3171.

W is for Waterfall ($24.95 hardcover) is described as, “A delightful tour of the Finger Lakes Region of New York State through captivating illustration and descriptive verse. Each page shares cultural and historical facts of interest appealing to adults and older children while detailed and colorful illustrations along with alphabetical verse appeal to younger children. Letter sounds, alliteration and rhyme help build phonemic awareness and letter sound recognition.”

W is for Waterfall uncovers hidden gems and shares fascinating facts of the Finger Lakes. Both adults and children can discover local history, culture and points of interest like State Parks and museums highlighting aviation, art, motorsports, and movie making. Colorful illustrations and descriptive verse from A to Z make this alphabet book a promising read-aloud for young children, while adults may discover what makes this Region, home to orchards and farms, forests and woodlands, lakes and over 100 waterfalls, a special place. Penn Yan is also featured in the book.

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