Shopping ‘small’ on Saturday for big rewards

Carrie Hensley grew up in a small town in Minnesota and that’s one reason why she said she loves the small-town feel of Canandaigua, where she now lives.

And she and daughter Natalie also enjoy walking up and down Main Street and bumping into people they know as they shop for gifts, like they did Saturday morning.

“I love doing this kind of shopping, and I appreciate all these businesses here,” Hensley said. “I feel like they give life to the community.”

For a decade, the Saturday after Black Friday has been known as Small Business Saturday. Shoppers are encouraged to search for holiday gifts at small, mom-and-pop and locally owned shops — such as those found in downtown Canandaigua.

Ann Paludi, of Binghamton, and her husband come every year for Small Business Saturday, and she said they enjoy the laid-back atmosphere and the “really nice shops in Canandaigua.”

“We’re not really mall shoppers with the craziness,” Paludi said. “This is very pleasant and charming. We enjoy Canandaigua.”

Joe Cammarata, who moved here from Spencerport a couple years ago, said it’s important to recognize small businesses, particularly after the push of Black Friday that tends to overshadow the smaller stores.

“It helps keep the local businesses alive,” Cammarata said.

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