Ithaca barber shop claims positive reviews on ‘Yelp’ are being hidden

A small business owner has watched positive reviews through the service "Yelp" disappear from the site, and it's not because of poor customer service.

Mikey David's Barber Shop in Ithaca is well known through word of mouth and online, but owner Joseph David has noticed the service "Yelp" hasn't been publishing all the reviews for the shop.

"They are almost all good ones being posted but it all good ones being taken down," David said.

He showed us all the reviews the site has hidden. He has access as the business owner. Almost all of them were five star reviews.

"They said because these reviews don't fit in the program of their algorithm," David said. "They said to me it could very well be myself or someone working here posting fake reviews."

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