Finger Lakes Tourism Alliance celebrates 100 years

A crowd of nearly 300 joined the celebration of 100 years of the Finger Lakes Tourism Alliance at a gala anniversary party Saturday, May 4 at the Ramada Geneva Lakefront. Attendees spanned local business owners, area not-for-profits, county tourism promotion agencies, supporters, and legislators.

Founded in 1919 and based in Penn Yan since its inception, the Finger Lakes Tourism Alliance is considered the oldest regional destination marketing organization in the country. The not-for-profit exists to enhance and promote visitor businesses for the Finger Lakes Region of New York State.

Attendees were treated to the debut video celebrating the region’s past, present and future. It can be viewed here: www.fingerlakes.org/finger-lakes-tourism-alliance-100th-anniversary.

Speakers representing the Finger Lakes Tourism Alliance (FLTA) included President Cynthia Kimble and Joe Gober, Chair of the Board of Directors.

“For a century, the Finger Lakes Tourism Alliance has been committed to growing tourism in the region,” said Kimble. “At the time the FLTA was founded, tourism was a burgeoning industry and, now, we have a $3 billion industry supporting over 58,000 jobs in the region, with the numbers growing year over year. As the oldest regional destination marketing organization in the country, we are so pleased to celebrate this historic milestone.”

Paul Curcillo, principal, CK Cellars, presented a specially created award to Gene Pierce, co-owner of Glenora Wine Cellars, Knapp Winery, and Chateau Lafayette Reneau, in recognition of Pierce’s years of service, dedication, and support of tourism marketing efforts in the Finger Lakes Region. Pierce was visibly stunned with the announcement of the award, but rose to the occasion and accepted it with humility and charm.

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