New data: People spend less for Father’s Day than Mother’s Day

If you haven’t remembered Father’s Day or to get a gift for Dad, you may not be alone.

RetailMeNot CEO Marissa Tarleton said, “80% of consumers plan to buy a gift for Mother’s Day and only 70% plan to buy a gift for Father’s Day. ”

Tarleton said RetailMeNot has tracked this data for years, saying “the divide is closing but we’re finding that consumers want to purchase something where they can have an experience with their dad.”

This includes things like dinners, gift cards, outdoor experiences and trips that people can take with their dad.

The National Retail Federation said the average consumer will spend about $140 on dad this year.
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