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New York sues Juul Labs for deceptive marketing of e-cigarettes

New York is joining other states in seeking legal action against Juul Labs, Inc. – the nation’s largest manufacturer of electronic cigarettes.

New York Attorney General Letitia James announced Tuesday that a lawsuit had been filed in New York County Supreme Court for deceptive and misleading marketing of Juul e-cigarettes. California filed a similar lawsuit Monday.



The lawsuit alleges that Juul illegally sold its products to minors through its website and in third-party retail stores and failed to warn that its products contained nicotine by misrepresenting its products as a safer alternative to traditional cigarettes.

“By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk,” Attorney General James said in a statement.

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