DEBRIEF: Rochester Theater Management looks at what reopening will look like in Auburn, Canandaigua (podcast)

When was the last time you went to the movie theater?

Theaters were forced to close along with most other businesses, and not allowed to reopen until it was safe to do so amid the Coronavirus Pandemic.

Jason Yantz, who runs Rochester Theater Management with his brother, says original expectation for reopening was mid-July as part of ‘Phase 4’. RTM operates four locations in Auburn, Canandaigua, Geneseo, and Brockport.

“I’ve been in this business now for 20 years, and people still want to get out. We’ve been trapped at home. We’ve been quarantine we’ve been in lockdown,” Yantz explained. “And now that we can get back out, especially during the winter months people want to get out of the house, they want to see other people, they want fresh popcorn – so as an industry – we’ll be back.”


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