If you’re planning to get a website set up for your company, team, or even service, you want to make sure you’ve got everything prepared. These items include your inventory, your products and services, text for your various pages, and even some articles going on for your blog. When you get your domain and your web page set up, it’s just a matter of plugging in your content and everything’s clear, right? Well – not necessarily. Remember, your website is the digital avatar of your service or company, and like how we present ourselves in interviews, first impressions definitely last – even for digital viewers. In turn, the theme and appearance we choose for our websites make a lasting impact on our potential viewers, leads, and clients.
Thing is, choosing a theme for a WordPress site can get tricky pretty quickly. After all, there’s just a ton of nice concepts to choose from! How exactly do we determine which themes fit our WordPress websites best? Before you purchase any themes that strike your fancy, you might want to use a handy filter to sort them out from most useful to “just pretty.” Here’s a quick list of criteria you might want to depend on:
- Think of customization options. One of the first things you need to look at when choosing a great WordPress theme for your site is its customization options. Just how customizable are these themes to fit a variety of uses and implementations? When you choose a theme that’s adequate for your site, you need to ensure that you can tinker with its tools enough that it can accommodate not just your present website layout but potential additions in the future. If you want to implement an online shopping feature soon, can it accommodate an ecommerce format? Or if you want to have a blog soon, can the layout accommodate blogs? Having these secured can make a theme much more worthwhile.
- Homepage interaction builds the rest of the website. Your website gives you a pretty concise view of your company or services as a whole, and everything begins with your homepage. When you see a theme you like, you need to make sure its homepage is representative of what your company has to offer. For instance, new companies have a homepage that showcases its recent stories, while any movers most likely highlight their services on the get-go. Your theme needs a homepage that fits your website’s niche, otherwise that pretty layout will fail. For instance, if you don’t have a blog or a publication, then you should skip awesome themes that highlight posts.
- See how navigation pans out throughout the theme. Once you’ve chosen a theme with a good homepage layout for your company and services, try to see how easy it is to navigate to other parts of the website. Remember, you have dedicated pages for your services, communication, and even details about the company. These pages need to be easily accessible by your customers. If a theme provides a mechanism that encourages people to look around your website, then it’s a great theme to use.
- Think of function and compatibility. When you see a pretty website that just screams your company, theme, or motif, you need to ensure that the theme can accommodate the tools, modifications, and plugins your WordPress website needs to use. This is important – while most WP plugins definitely work with most themes, you can’t afford to purchase a theme only to find out it’s not compatible with your plugin. When you see a theme you want, make sure your plugin works with the theme and you know how it looks. For instance, if you have a plugin that gives your packing and moving services a chatbot, make sure it’s compatible with the minimalist theme you’re looking at.
- Look at exportation, importation options. Let’s face it, a WordPress website isn’t the only means you do marketing, advertising, and sales. Chances are, you have social media platforms, other websites, or other digital tools to use that can help you get information about your company out there. In turn, your theme has got to be able to accommodate easy data importation and exportation to make your marketing processes much easier to accomplish. The easier it is for you to get your information inside or outside the WordPress theme, the more convenient this will be for you once you expand your marketing options.
Choosing WordPress Themes: It’s All About A Balance Of Form And Function
Just like how choosing the perfect interview outfit means choosing something both presentable and practical, a WordPress theme needs to have the best balance of form and function to work for your needs. In that regard, the above tips will hopefully be able to help you strike that perfect balance between a visually-appealing website and pages that suit your needs. With the above tips, you’ll be able to pick a WordPress that’s just right for the purpose of your website, alongside having the best tools that can assist your customers and clients in their needs.