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NBA unveils custom-designed courts for Emirates NBA Cup 2024

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  • Staff Report 

The NBA introduced custom courts for all 30 teams as the league gears up for the inaugural Emirates NBA Cup 2024, which tips off on Nov. 12. The tournament’s opening night will feature a highly anticipated doubleheader on TNT, with the New York Knicks facing the Philadelphia 76ers at 7:30 p.m. ET, followed by the Golden State Warriors taking on the Dallas Mavericks at 10 p.m. ET.

Finger Lakes Partners (Billboard)

Each team will compete on a uniquely painted court, designed by artist Victor Solomon, for Group Play and the Quarterfinals. These fully painted surfaces reflect each team’s core colors and are intended to contrast with the home team’s Nike NBA Statement Edition uniforms, while the away teams wear their Nike NBA Association Edition uniforms. The courts display three concentric circles emanating from center court, symbolizing the tournament’s stages: Group Play, Quarterfinals, and the Las Vegas-hosted Semifinals and Championship at T-Mobile Arena.

Central to the design, each court displays the NBA Cup at center court, while team logos and wordmarks adorn the lanes and jump circle. Solomon’s concept reflects the competitive spirit and identity of each team, with personalized elements that celebrate each market’s distinct style.



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