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McDonald’s rolls out limited-edition Big Mac box to celebrate Buffalo Bills playoff run

  • / Updated:
  • Staff Report 

In celebration of the Buffalo Bills clinching their fifth consecutive division title, McDonald’s restaurants across New York State are offering a limited-edition Big Mac box designed for loyal Bills fans.

The special box, available starting today, sports the team’s iconic red and blue colors and is aimed at energizing Bills Mafia as the team heads into the January playoffs. It’s available with any Big Mac purchase at participating locations, while supplies last.

In addition to the design, the box includes a QR code that links to the McDonald’s app, where fans can unlock exclusive deals. One promotion includes a free Big Mac with a $2 purchase whenever the Bills sack the opposing quarterback at home games this season.

“With the Big Mac being the Official Burger of the Buffalo Bills, we wanted to bring even more excitement to Bills Mafia with this limited-edition box, created solely for the fans and customers,” said Dave Singelyn, a Buffalo-area McDonald’s owner/operator. “McDonald’s is a local brand at heart, and we are thrilled to pay homage to our favorite home team. Let’s go Bills!”

The custom Big Mac box is available throughout the playoff season at participating McDonald’s locations across New York and through the McDonald’s app.



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