Costco is standing firm on its diversity, equity, and inclusion (DEI) initiatives despite mounting pressure from conservative activist shareholders. Unlike Walmart and others scaling back similar programs, Costco argues that DEI enhances its unique “treasure hunt” shopping experience.
The National Center for Public Policy Research proposed a shareholder resolution calling for a financial risk assessment of Costco’s DEI practices, alleging potential discrimination. Costco’s board unanimously rejected the proposal, accusing the group of pursuing an anti-diversity agenda under the guise of risk management.
Costco maintains that DEI strengthens employee retention, creativity, and customer satisfaction. While other companies rebrand or downplay DEI efforts, Costco remains committed, asserting its policies are both legal and essential for long-term success.
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